"By the end of 2008 the Government expects all alcoholic drinks labels to include alcohol unit information, following a ground-breaking agreement between Government and the drinks industry....Labels with unit information will help people keep an eye on how much they are drinking, allowing them to monitor their alcohol intake more easily. The labelling information will be supported by a major cross-Government campaign on alcohol from 2008, a large part of which will be about raising unit awareness".
So, off licence owners, tramps, binge drinking teenagers and the like will be able to scan bottles on the shelf and work out that much more quickly what is going to take them to palookaville at the fewest bangs per buck. Isn't that thoughtful? I wonder if the next step will be for thoughtful retailers to include price per unit information on their display units, thus promoting sale of the viler ciders, English 'sherry' and the like.
As ever, this is a problem looking for a solution. Drinkers intent on moderation already know that stronger alcohol content per unit will lead to faster intoxication, and probably worked that out from practical experience with their first few drinks. Excluding those with impaired mental capacity, are there really people unaware that vodka is stronger than babycham or shandy?
La Flint in her role as big nanny sees this things differently, and prefers to infantilise the population, especially pregnant women: "In addition, the Government is also encouraging the alcohol industry to include sensible drinking information for pregnant women on labels. Avoid alcohol if pregnant or trying to conceive is the shortened form of the Government advice announced on 25 May". There are times when I ponder whether the 'health' industry is intent on proving the old misogynistic saw that women lose half their brain capacity upon getting pregnant.
Labels: Big Nanny, Common sense? What's that?, Healthcare