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The things Belgians get upset about

Advertising for credit cards. This is the lead story at Le Soir, by the way.

Visa have been running a radio advert in Belgium in which consumers use credit cards to buy food. In this case, bananas. Pretty shocking, huh? At least it was for 'an expert on poverty and social exclusion' in the pay of the federal government, who brought suit to the jury of advertising ethics. I am NOT making this up.

The complaint was thrown out, the JEP reckoning it was 'not an incitement to over-consumption and thus over-spending'.

I would not doubt but that there are people in these parts who would wish to have the same powers under our law.

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Blogger Blue Eyes said... 12:49 pm

Credit card spending lost its exclusivity when those roller carbon copy slips were abandoned in favour of electronics.  



Blogger Croydonian said... 1:14 pm

Not sure that using one 'says more about you than money ever can' these days, always supposing it ever did.  



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