Semi-open thread
Or is anyone interested in one, or all, of tunnels for reindeer, Greek quacks on the take or Pepsi claiming that "On the surface, this might look like a packaging update, but it's much more than that. We're changing the way we interact with consumers -- and now we're doing it on their terms".
Over to you....
So, Pepsi. A brown fizzy drink which is not as good as Atlanta's finest in my reckoning (and the infamous Pepsi challenge involves a chilled Pepsi and a lukewarm Coca-Cola, according to my sources), but oh how very over-excited is Ron Coughlin, chief marketing officer of the company. And what is it doing? Well, the drink remains the same, the can stays blue, but be still my beating heart, they have a rolling programme of different can etc designs for the year: "to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars". Gosh, isn't that exciting? And there's more, much more: advertising etc will "represent the fun, optimistic, and youthful spirit that consumers have long associated with Pepsi".
And the silliness just keeps on coming: "When people pick up a Pepsi, they'll be getting much more than a great tasting cola. They'll be getting a passport to the things they enjoy most". Uh-huh - this means they will be running competitions on product packaging. And "We've learned that young people embrace change and seek discovery, connectedness, personalization and multiculturalism. We believe this restyle touches on all these trends". Doubtless.
Way back lost in the mists of time I led a media research project on the coverage of the last packaging makeover, which revolved around Pepsi attempting to own 'blue' in the way that Coke owns 'red', and discovered all sorts of intriguing factoids, including that Coca-Cola regards all other beverages as its competitors, as 'any other definition is too narrow', and the conspiracy theory that holds that Coca-Cola and Pepsi are owned by the same company and the rivalry has been manufactured to stimulate sales. Shame the share register doesn't bear that out.
Over to you....
So, Pepsi. A brown fizzy drink which is not as good as Atlanta's finest in my reckoning (and the infamous Pepsi challenge involves a chilled Pepsi and a lukewarm Coca-Cola, according to my sources), but oh how very over-excited is Ron Coughlin, chief marketing officer of the company. And what is it doing? Well, the drink remains the same, the can stays blue, but be still my beating heart, they have a rolling programme of different can etc designs for the year: "to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars". Gosh, isn't that exciting? And there's more, much more: advertising etc will "represent the fun, optimistic, and youthful spirit that consumers have long associated with Pepsi".
And the silliness just keeps on coming: "When people pick up a Pepsi, they'll be getting much more than a great tasting cola. They'll be getting a passport to the things they enjoy most". Uh-huh - this means they will be running competitions on product packaging. And "We've learned that young people embrace change and seek discovery, connectedness, personalization and multiculturalism. We believe this restyle touches on all these trends". Doubtless.
Way back lost in the mists of time I led a media research project on the coverage of the last packaging makeover, which revolved around Pepsi attempting to own 'blue' in the way that Coke owns 'red', and discovered all sorts of intriguing factoids, including that Coca-Cola regards all other beverages as its competitors, as 'any other definition is too narrow', and the conspiracy theory that holds that Coca-Cola and Pepsi are owned by the same company and the rivalry has been manufactured to stimulate sales. Shame the share register doesn't bear that out.
Labels: Odd press releases
This entry was posted
on Saturday, January 13, 2007 at 4:20 pm.
You can skip to the end and leave a response.
No linky for Pepsi story.
It is at a site one has to register for, so I could not have included a working click through. Since I'm hideously bored with work, I'll take this as being an excuse to blog the story....
A useful diversion while C sorts out his links- Mr Eugenides has a spirited piece on the dangers of being seduced and abused by a slightly slutty looking blonde. Behind the bike sheds, as it were.
http://mreugenides.blogspot.com/
Pass.
Very public spirited of the little Greek boy to be offering up that public service announcement.
As a married man I have forsworn all interest in sex other than for procreative purposes.It is the awesome deal you strike and you pay for it everyday.
C of course is always about the place with some floozie in tow. I pity his shallow life of casual sex and fleeting excitement.......I ,...I...think I may just go and pop my head in the gas oven if thats ok with everyone
"They'll be getting a passport to the things they enjoy most."
Such as long sessions in the dentist's chair, methinks; shall one also mention the diabetes clinic, or the health farm?
N - You make marriage sound so appealing. 'fraid the Life of Croydonian is not quite the Life of Riley you depict, although there's no-one standing in the doorway with rolling pin poised if I blog too much... And unless you are planning on cooking your head, gas ovens are not much use for leaving this world - natural gas is not toxic.
Dr Johnson - I suspect you are right.
I once read that Coca-Cola achieves what seems to the unscientific mind an impossibility, viz that it contains in itself more than its own weight of dissolved sugar. Pepsi-Cola is no doubt chemically similar, with like properties of cleaning coins, removing otherwise ineradicable stains; and possibly also acting, for the stranded motorist, as an emergency substitute for battery acid.
Mr Mania
You could always do what most married men do and promise her something to sort out "mr happy"
I recall that they always fall for that ploy, although chances are you have cried wolf too often.
Failing that tell her you are in for big bonus due to a PE buyout, you should get at least 3 months of sex from that tale.
Thansk for that PHITCH. Its not all that bad really.
C natural gas is not toxic.
I might as well live then
A noble sentiment, Mr Newmania!
As Miss Parker said:
Résumé
Razors pain you; rivers are damp;
Acids stain you; and drugs cause cramp.
Guns aren’t lawful; nooses give;
Gas smells awful; you might as well live.
» Post a Comment