A small Olympic update
Barclays has, very sensibly, decided that it can get rather more bangs for its buck (all £100m of them) than by sponsoring the 2012 Olympics. Given that it has got four years worth of sponsoring of the top division's football for two-thirds of that sum, it seems like a sensible move. Source.
I've long found felt that sports sponsorship is more controversial than is commonly thought, and a reader comment to the Standard's site is worth repeating "I will boycott any company and its products/services which sponsors this ridiculous burden on Londoners". In the case of football shirt sponsorships, there can be precious few Spurs fans who use Arsenal's sponsors O2 as a telecoms supplier or Man City fans with a Vodafone account. My favourite tale involves a supporter of Wolves (?) who refused to take the best available mortgage offer because it came from the West Bromwich Building Society, shirt sponsors of a certain West Midlands football team.
I've long found felt that sports sponsorship is more controversial than is commonly thought, and a reader comment to the Standard's site is worth repeating "I will boycott any company and its products/services which sponsors this ridiculous burden on Londoners". In the case of football shirt sponsorships, there can be precious few Spurs fans who use Arsenal's sponsors O2 as a telecoms supplier or Man City fans with a Vodafone account. My favourite tale involves a supporter of Wolves (?) who refused to take the best available mortgage offer because it came from the West Bromwich Building Society, shirt sponsors of a certain West Midlands football team.
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on Thursday, December 07, 2006 at 10:43 am.
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I mean sort of fuckwit buys a product because it is asociated with an individual or event?
I for one would be disinclined to buy anything endorsed by that retard david beckham or bog trotting thug wayne rooney or either of their pig ugly partners
Way back lost in the mists of time, Pa Croydonian would enjoy baiting me by asking how much I had been paid to sport a piece of clothing with a logo on it.
That used to be a Hitchens problem
20 years ago I used to happily pay £100 for a pair of jeans just to have an Armani eagle on my arse and i dread to think of the prices I have paid for shirts.
Now I pay £5 for a pair of denims at Primark or go to M&S for "good" stuff , highly reccomend M&S the quality is now excellent.(this is called being middle aged)
m+s is good quality.their socks are particularly luxuriant
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