Making it up as you go along
"IT equipment in UK data centres is wasting UK companies GBP10m a year and releasing 50,000 tonnes of unnecessary CO2 into the atmosphere, just on flashing lights, according to recent research conducted by infrastructure specialist, LS Simple". Source - registration required
People like flashing lights, so why is LS Simple making a racket about it? Because they are engaging in a little light hustling, while simultaneously adding in a touch of greenwashing.
It gets worse:
"Not many people realise that the IT sector shamelessly creates the same amount of CO2 as the aviation sector, with each accounting for around 2% of global emissions. The aviation sector is taking action, determined not to remain the ecological pariah for much longer. Where does that leave IT?"
Shamelessly? Erm, no it happens as a necessary part of the process.
Anyway, where did they get the figures? This is possibly the greatest footnote of all time:
"There is little evidence available to measure precisely the cost of running LEDs in a data centre. The cost figures are based upon our own work and our basis of calculation is set out below....One LD typically operates at consumes around 25mA, 12 volts (0.3 watts). - Power consumption is 0.025 Amps X 12 Volts = 0.3 Watts. - Assume 60% (flashing) duty cycle and this means that each LED consumes 0.18 Watts... [more projections]...There must be at least twice this number of LEDs in PC boxes, screens and printers in homes and offices around the UK, hence 3 times the power and CO2 that is calculated for data centres alone".
People like flashing lights, so why is LS Simple making a racket about it? Because they are engaging in a little light hustling, while simultaneously adding in a touch of greenwashing.
It gets worse:
"Not many people realise that the IT sector shamelessly creates the same amount of CO2 as the aviation sector, with each accounting for around 2% of global emissions. The aviation sector is taking action, determined not to remain the ecological pariah for much longer. Where does that leave IT?"
Shamelessly? Erm, no it happens as a necessary part of the process.
Anyway, where did they get the figures? This is possibly the greatest footnote of all time:
"There is little evidence available to measure precisely the cost of running LEDs in a data centre. The cost figures are based upon our own work and our basis of calculation is set out below....One LD typically operates at consumes around 25mA, 12 volts (0.3 watts). - Power consumption is 0.025 Amps X 12 Volts = 0.3 Watts. - Assume 60% (flashing) duty cycle and this means that each LED consumes 0.18 Watts... [more projections]...There must be at least twice this number of LEDs in PC boxes, screens and printers in homes and offices around the UK, hence 3 times the power and CO2 that is calculated for data centres alone".
Labels: Greenery, Odd press releases
This entry was posted
on Monday, June 02, 2008 at 10:39 am.
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On the plus side, the logic LS Simple follows will lead to calls for data centres to be switched off in order to help meet the 80% Co2 decreases needed.
And therefore put LS Simple out of business...well done guys!
Good point well made.
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