An odd measure of success
The Scottish Executive has been berating 16-26 year olds who go out once a week or more on the perils of Bolivian marching powder, and is feeling remarkably pleased with itself, judging by the executive summary.
Digging a little deeper, the following is buried deep in the text:
"Respondents were asked whether they were more or less likely to take cocaine after seeing the campaign. The majority (58 per cent) said that the campaign had not altered their likelihood of taking cocaine. A quarter said they were less likely (25 per cent), whereas 12 per cent said they were more likely".
So, all that money, and three quarters of that demographic have unmodified behaviour or are making haste to see The Man. And always bear in mind that if someone walks up to you waving a clip board and starts asking impertinent questions, you are always going to be commendably frank in your responses....
Digging a little deeper, the following is buried deep in the text:
"Respondents were asked whether they were more or less likely to take cocaine after seeing the campaign. The majority (58 per cent) said that the campaign had not altered their likelihood of taking cocaine. A quarter said they were less likely (25 per cent), whereas 12 per cent said they were more likely".
So, all that money, and three quarters of that demographic have unmodified behaviour or are making haste to see The Man. And always bear in mind that if someone walks up to you waving a clip board and starts asking impertinent questions, you are always going to be commendably frank in your responses....
Labels: Common sense? What's that?, drugs, fun with statistics, Scotland
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on Tuesday, August 07, 2007 at 12:48 pm.
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