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Great logos of our time

Recognise this?:

Probably not, but it is the exciting new logo of the Department of Energy and Climate Change. Some will recall the Department of Energy, extant 1974-1992 but done away with when gas and electricity were privatised (hurrah).

Anyway, before revealing the cost, I will have a go at reading the semiotics of the logo. Firstly - it is blue, which presumably is supposed to evoke the sky and sea, but is also reckoned to be a calming colour. It slants to the right, this representing change, or if you prefer, progress. Look out for this angle in commercial art. It was very popular for cigarette pack shots when they were still advertised. I believe it is also reckoned aspirational. The quadrant in the lower left is presumably the planet, although the lack of landmass is a bit alarming.

I cannot put a name to the font, but block capitals suggests shouting, as E&CC is 'urgent'. And now for the ohmygosh really clever bit - climate and change have no separator space, but 'change' is outside the confines of the logo box. As in thinking outside the box and changing the world etc etc.

Anyway, sold to Milliband minor for "£38,931 on logo design and associated costs". Stationery was a further £19,226.

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Blogger Nick Drew said... 9:42 pm

there is apparently even more daftness behind this story, watch this space  



Blogger Croydonian said... 9:54 pm

Eyes are peeled...  



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