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Would you entrust a quango with your tastebuds?

No, nor would I. One of the many, many things that our Swedish chums do differently is having a state monopoly in alcohol off sales, in the form of Systembolaget. And they put tasting notes on wine bottles. Yes, really.

A google image search shows some SBs to look rather like a Post Office fitted out by Ikea, so no cutesy displays involving half barrels and the like.

Anyway, the Swedish papers are agog at a leak that suggests that the noses at SB are not all they could be:

"What, for example, does Systembolaget really mean with the pithy couplet "discreet and earthy", or the fruity phrase "a taste of mature apples"?

"Run in the opposite direction because this is a really [expletive deleted] wine," a source at the chain told trade union newspaper Dagens Arbete".

*Shocking*.

Meanwhile, the EU, that bastion of free trade in goods and services, does not have a problem with the Swedes having to put up with this monopoly.

Also, SB attempts to justify its existence here. In English.

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Blogger nought.point.zero said... 10:34 am

Just stumbled upon this and bothered to read the SB's justification. Oh. My. God.

I love the idea that alcoholism is "caused by profits".  



Blogger Croydonian said... 10:40 am

And don't get me started on the evil food pushers....  



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