Memo to News Group
The 'graph has a piece on the London freesheet circulation / readership war between London Lite (sic) and thelondonpaper (sic), and the News Group honchos are less than happy that while thelondonpaper has greater distribution, London Lite fares better on readership judging from the NRS's figures.
So far, so not very interesting. Anyway, one of the small consolations of suffering ordeal by public transport when I leave my Croydon fastness is the availability of abandoned newspapers to flick through while on the train. LL is far more often there for the reading than TLP, and I would guess that it is more often abandoned than the markedly inferior London Lite. Having had dealings with the NRS in a previous life, I know that readership figures are informed by the likes of magazines in waiting rooms, papers in cafes and so on and so forth.
Thus I suggest that News Group (the top brass of which doubtless fall upon my every word...) spins its way out of this one by noting that LL has more readers because people can skim it at greater speed and then abandon it on the way home as it really is not very good, whereas readers keep TLP and take it home to peruse at length and then offer up to their spouses. Whereas copies of London Lite go round and round the Circle Line or from Victoria and Brighton and back again picking up new readers on each leg.
Never mind the width, feel the quality...
So far, so not very interesting. Anyway, one of the small consolations of suffering ordeal by public transport when I leave my Croydon fastness is the availability of abandoned newspapers to flick through while on the train. LL is far more often there for the reading than TLP, and I would guess that it is more often abandoned than the markedly inferior London Lite. Having had dealings with the NRS in a previous life, I know that readership figures are informed by the likes of magazines in waiting rooms, papers in cafes and so on and so forth.
Thus I suggest that News Group (the top brass of which doubtless fall upon my every word...) spins its way out of this one by noting that LL has more readers because people can skim it at greater speed and then abandon it on the way home as it really is not very good, whereas readers keep TLP and take it home to peruse at length and then offer up to their spouses. Whereas copies of London Lite go round and round the Circle Line or from Victoria and Brighton and back again picking up new readers on each leg.
Never mind the width, feel the quality...
Labels: Media
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on Friday, September 14, 2007 at 9:44 am.
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Metro's not that bad. It's like the Daily Mail 20 years ago before it decided to plung (sic) downmarket to challenge le Miroir (successfully).
both are so bad that I make a point of keeping my telegraph from the morning to finish on the way home.
O dear! I have always preferred LondonLite _ and enjoy spurning the advances of thelondonpaper jockeys on my way to Camden tube each evening. Am I on the wrong side of some U/ Non-U divide?
A chacun son gout, I think.
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