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The last word in fashionable attire for Swedish boulevardiers

An All Seeing Eye, being a splendid chap passed on this omega 3 / roughage-rich nugget of DPRK-related goodness, which he spotted in Swedish daily The Local:

"A trio of young Swedish entrepreneurs will on Friday launch what it calls the first-ever brand of North Korea-made jeans.  The first 1,100 individually numbered jeans" will initially be sold in a Stockholm department store and on the Internet, and then in selected stores elsewhere, Noko Jeans said".

Showing the usual savvy approach to commerce that one expects of the DPRK, things were not exactly plain sailing:

"The trio first contacted North Korean officials in mid-2007 by email, after finding an official website about outsourcing production to North Korea. "The first year, we spent time trying to gain access to the country," Ohlsson explained, adding that the trio visited North Korea twice, once to choose a factory and the second time to oversee production. Production of Noko's two models of jeans began in mid-2009 after a series of obstacles that included "being turned down by the biggest garment company in North Korea."  

Should anyone fancy forking out some £131 for a pair of NoKo jeans, a link to the Swedish site is here, and here is  a promo video featuring some novel english pronunciation:


HELLO IT'S Noko Jeans! from Noko Jeans on Vimeo.


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