South Koreans - the heavyweight cynicism champions of the world
The populaces of sundry nations have been grilled on 'green' issues, and my favourite finding is this:
Why are companies going green?
Options on offer were 'because they care about the environment', 'because they want to improve their image', 'because they want to sell more' and 'government pressure'.
The global split was 16%/36%/36%/6%, so 72% are drop forged cynics. The Koreans are the hardest edged overall, with 91% refusing to believe the hype. The French and the Germans lead in Europe with figures of 86% and 88%. We score near the benchmark at 79%. The biggest gulls are the Japanese, with 38% thinking that corporate greenwash is no such thing.
Elsewhere, a mere 27% of the French consider that the French environment is in good nick, compared to 51% thinking that of Blighty. 81% of Singaporeans reckon that Lion City will pass muster with the sanitary inspectors.
We British types are worrying about air pollution (24%) and deforestation (23%), apparently, but are fairly sanguine about nuclear (7%) and toxic waste (7%). And we are blaming the Middle Kingdom (67%) and our Uncle Sam (67%), followed by India (23%). That trio are seen as the villains in most countries, although the Japanese, Thais, Hong Kongers, Spanish, Russians, Brazilians and Mexicans point fingers closer to home. Well, at home, actually.
And the number one activity partaken for the benefit of Gaia is, wait for it, turning off the computer, with 46% always doing it. Except when they are downloading from torrent sites, presumably. The French lead with sorting out their rubbish (65% always, 19% often), but then again the bin police would send them off for re-education if they did not.
Why are companies going green?
Options on offer were 'because they care about the environment', 'because they want to improve their image', 'because they want to sell more' and 'government pressure'.
The global split was 16%/36%/36%/6%, so 72% are drop forged cynics. The Koreans are the hardest edged overall, with 91% refusing to believe the hype. The French and the Germans lead in Europe with figures of 86% and 88%. We score near the benchmark at 79%. The biggest gulls are the Japanese, with 38% thinking that corporate greenwash is no such thing.
Elsewhere, a mere 27% of the French consider that the French environment is in good nick, compared to 51% thinking that of Blighty. 81% of Singaporeans reckon that Lion City will pass muster with the sanitary inspectors.
We British types are worrying about air pollution (24%) and deforestation (23%), apparently, but are fairly sanguine about nuclear (7%) and toxic waste (7%). And we are blaming the Middle Kingdom (67%) and our Uncle Sam (67%), followed by India (23%). That trio are seen as the villains in most countries, although the Japanese, Thais, Hong Kongers, Spanish, Russians, Brazilians and Mexicans point fingers closer to home. Well, at home, actually.
And the number one activity partaken for the benefit of Gaia is, wait for it, turning off the computer, with 46% always doing it. Except when they are downloading from torrent sites, presumably. The French lead with sorting out their rubbish (65% always, 19% often), but then again the bin police would send them off for re-education if they did not.
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on Wednesday, April 01, 2009 at 12:16 pm.
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