Curious survey o' the day
On second thoughts, make that 'down right weird survey o' the day', as Zogby has been asking Americans the following:
"If you could only shop at one of the following department stores for the rest of your life, which would you choose?"
And having done so, has then matched sundry retail emporia with Obama / McCain tendencies. The results are pretty odd, in that Bloomingdales and Neiman Marcus - nearest equivalent in these parts Harrods / Selfridges, I reckon - see a marked skew to the Dems at 59% and 67% to 40%/32% for the GOP. Admittedly, only two per cent apiece of those surveyed opted for those particular temples of commerce, with Wal-Mart (Asda) chosen as retail nirvana by 26%. Republicans enthused the most for Wal-Mart at 58% to 41% for Dems. Target (Tesco?) followed Wal-Mart with a 22% share of voice, and here the Dems were well ahead at 63% / 36%.
In between the mass market retailers and the high end ones sit Macy's, Costco (a cash and carry type operation), JC Penney, Sears and Kohls. Obama voters led for the first three and McCain for the rest. Any light shedding on what these places would equate to over here would be appreciated.
"If you could only shop at one of the following department stores for the rest of your life, which would you choose?"
And having done so, has then matched sundry retail emporia with Obama / McCain tendencies. The results are pretty odd, in that Bloomingdales and Neiman Marcus - nearest equivalent in these parts Harrods / Selfridges, I reckon - see a marked skew to the Dems at 59% and 67% to 40%/32% for the GOP. Admittedly, only two per cent apiece of those surveyed opted for those particular temples of commerce, with Wal-Mart (Asda) chosen as retail nirvana by 26%. Republicans enthused the most for Wal-Mart at 58% to 41% for Dems. Target (Tesco?) followed Wal-Mart with a 22% share of voice, and here the Dems were well ahead at 63% / 36%.
In between the mass market retailers and the high end ones sit Macy's, Costco (a cash and carry type operation), JC Penney, Sears and Kohls. Obama voters led for the first three and McCain for the rest. Any light shedding on what these places would equate to over here would be appreciated.
Labels: I shop therefore I am, surveys, United States
This entry was posted
on Tuesday, December 09, 2008 at 3:22 pm.
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Based on what I've seen of stateside retail, I suggest J C Penney is a sort of M & S equivalent, with Sears in a sort of House of Fraser stylie sort of thing...
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