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Would you let these people run a lentil stall?

Some time back I registered on the New Economic Foundation's website, and accordingly get the occasional e-mail from them.

This one is a classic:

"When nef's new book...Do Good Lives Have to Cost the Earth? was launched just under a month ago a rush of purchases led to stocks running out at Amazon, and a number of disappointed people not being able to buy it".

So, they have A - grossly misjudged prospective demand, and then B - taken the thick end of a month to schedule a further print run and get the book back in stock. And C, they appeared to have scheduled it to come out just after Christmas. Only missing the busiest time of the year for the book trade.......

'Economics as if people and the planet mattered' is its website mission statement. I would have thought 'economics as if rank amateurs were allowed anywhere near the till' would be nearer the mark.

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Blogger Ed said... 10:12 pm

No worries about lack of demand here Mr C - I see you have picked up the Poliblogs award!  



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