And the point of this exercise is?
Say hello to 'TRAFFIC RADIO'.
Apparently the AA, RAC, local radio, internet sites, ceefax etc etc are failing to keep the nation informed about tailbacks at the Talgarth roundabout and so on, so at who knows what cost, the Highways Agency has unleashed a digital / internet only traffic radio service.
This being a state initiative, the emphasis is on the joys of the road and fun, fun, fun: "It offers regional traffic news, depending on which part of the country people are listening, as well as national headlines. There will also be short infomercials, for example explaining our Traffic Officer service, safety advice and tips about planning your journey".
I do not expect that programme ratings will be that impressive, especially given that DAB radios are hardly ubiquitous.
Apparently the AA, RAC, local radio, internet sites, ceefax etc etc are failing to keep the nation informed about tailbacks at the Talgarth roundabout and so on, so at who knows what cost, the Highways Agency has unleashed a digital / internet only traffic radio service.
This being a state initiative, the emphasis is on the joys of the road and fun, fun, fun: "It offers regional traffic news, depending on which part of the country people are listening, as well as national headlines. There will also be short infomercials, for example explaining our Traffic Officer service, safety advice and tips about planning your journey".
I do not expect that programme ratings will be that impressive, especially given that DAB radios are hardly ubiquitous.
Labels: Media
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on Thursday, July 26, 2007 at 10:14 am.
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When I was a kid the BBC used to have a daily 30 minute programme which started at around 10am entitled "Music While You Work". This was to keep the workers happy as they toiled at their whatever-it-was-they-did. This new service is merely an updated version of that, and should be called "Music While You Sit In The Latest Traffic Jam".
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