This Government spent more on advertising last year than Tesco and M&S combined
If less than Proctor & Gamble. Nielsen analysis, which is little more than guesswork, places the cost at £137M on 'public information' campaigns last year. Tesco spent £67M and M&S £66M.
The reason why I dub it guesswork is that Nielsen will almost certainly have taken the rate card prices for print, outdoor, broadcast etc advertising, as it is inconceivable that either media outlets or media buyers would divulge commercially sensitive information. Many hundreds of years ago I was a media buyer, so I've been there.
Anyway, some character at the COI is quoted as 'doubting the accuracy of the figures'. As per my rationale, they will not be accurate down even to the last million, but as they making the same calculations for ad spend, the relative values are probably reasonably accurate.
Meanwhile, see how many Tesco or M&S campaigns you can recall, and how many governmental initiatives.....
Footnote for Nielsen - it is remarkably stupid to require a log in to access a news room.
The reason why I dub it guesswork is that Nielsen will almost certainly have taken the rate card prices for print, outdoor, broadcast etc advertising, as it is inconceivable that either media outlets or media buyers would divulge commercially sensitive information. Many hundreds of years ago I was a media buyer, so I've been there.
Anyway, some character at the COI is quoted as 'doubting the accuracy of the figures'. As per my rationale, they will not be accurate down even to the last million, but as they making the same calculations for ad spend, the relative values are probably reasonably accurate.
Meanwhile, see how many Tesco or M&S campaigns you can recall, and how many governmental initiatives.....
Footnote for Nielsen - it is remarkably stupid to require a log in to access a news room.
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Meanwhile, see how many Tesco or M&S campaigns you can recall, and how many governmental initiatives.....
Isn`t that amazing I can`t think of one and yet the girl who does the M and S underwear and the not just any...catch phrase are right up there .
I `m having trouble with Tescos , wonder why. Could it be C that using their monoploy position they are inefficient as the state ?
GASP!!! SCANDAL!!!
I think that might be it , especially Tescos
see how many Tesco or M&S campaigns you can recall
Remember that glorious ad from M&S last autumn - the one with Twiggy and Erin O'Connor and the other models? As much a paean of love to London as an advert for M&S. I cannot remember having been so bewitched by any other ad ever.
Ads from our government? Nope, not a one.
Tesco and M&S are notorious, if that's the right word, for spending as little as possible in advertising (in relation to their cashflow) and letting their products and services do the talking.
Tesco's "pile it high and sell it cheap" still lives on, as does the M&S no quibble return policy, worth more than any agency can come up with.
So the wrong examples there, you _will_ have trouble recalling Tesco and M&S campaigns as there are so few of them.
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