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Logo watch

Is this 'instantly recognisable'? The client that commissioned it thinks so. Reactions please.
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Blogger Martine Martin said... 10:09 am



Blogger Croydonian said... 10:11 am

Alas not, nor is it an ocarina plug in...  

Anonymous view from the solent said... 10:16 am

If what?  

Blogger Newmania said... 10:21 am

Is it a little man looking at an enormous green penis .Something to do with radiation perhaps ?  

Blogger Croydonian said... 10:27 am


Blogger CityUnslicker said... 10:27 am

i links - something to do with a golf course?

i splat - bug killers.  

Anonymous this guy said... 10:41 am

I-pod? When did u last c a pod of peas?

Wendolene clawing her way back...  

Anonymous view from the solent said... 10:43 am

If only ?  

Anonymous David Allen said... 10:45 am

Please god tell me it's not 'ir' _ a new logo for the inland Revenue? (If so, why do these fascistic organisations think that if they only put their acronym into lower case, they will come across as all sweet, cuddly and unthreatening?)  

Blogger Croydonian said... 10:50 am

Hint time - the green jobby is meant to be a 't'.  

Blogger Serf said... 11:01 am

My dog has a toy that she loves to chase, that looks just like the green bit.  

Anonymous hg said... 11:02 am

Sub Tschichold with a splodge of colour; so plus Dessau Bauhaus late 20s ;but those serifs are anachronistic.

It's a neue Typographie groupie saying it, but can't work out what it is.  

Anonymous La Vie Est Belge said... 11:04 am

Would it be a certain country whose governemnt has just suffered a rather unforunate 'no confidence' vote...?  

Anonymous swift said... 11:09 am

'it' isn't obvious. Is it actually supposed to represent a well known company? The 't' reminds me of a golf course. I wonder how much the designers of this little gem were payed?  

Blogger Croydonian said... 11:20 am

LVEB - take a bow.

And there's more: "The new logo uses the 'it' abbreviation for Italy and the red, white and green colors of the Italian flag. The abbreviation is on a white background with a red dot over a classic black 'i' and a green letter 't'. The soft lines of the lettering are meant to convey the impression of movement, flexibility and imagination Below the letters is the slogan: 'Italy leaves its mark'. [Romano Prodi said] "We know that the image of a country must have something which is instantly recognizable, a graphic symbol which delivers a message. This is why we felt it was necessary to come up with a logo," Prodi said at the presentation. And, be still my beating heart, he reckoned "a logo alone is not enough".

I'm assumoing that the 't' is supposed to be a pseudo representation of Italy, in which case the Piedmontese are entitled to be less than gruntled, and either Sicily has moved somewhat or else Rome has its eye on Corsica.  

Anonymous Anonymous said... 11:40 am

Weird! page says 15 comments posted, but when I click thru only 8 are showing....  

Anonymous David Allen said... 11:43 am

What an idiot Prodi is! Didn't he get the chop yesterday? (presumably not for this risible waste of public money, tho)  

Anonymous Anonymous said... 12:08 pm

Think Vagina  

Anonymous verity said... 1:13 pm

Countries are now getting logos? Why? I thought that's what flags were.

Thank god blair doesn't have any power any more or he would go with this. Britain's logo would be a stylised woman in a burka against a backdrop of a W Indian holding a gun, James Bond style.  

Blogger Serf said... 1:17 pm

Think Vagina

What do you think we are doing.  

Blogger Newmania said... 5:08 pm

He sort of tried it with the toe curling Cool Britannia brand Verity

I would like the Logo for Britain to be a poor shrivelled Mother pig ( called the private sector ) being sucked dry by squillions of evil little piglets all slipping and slithering to get their greedy mouths on a finite number of teats . They would represent the public sector .

I `m slightly concerned it may be to subtle though ? What do you think  

Anonymous verity said... 6:31 pm

Certainly too subtle for all the comfortable little public sector piglets. Although, I don't know. They have an acute ability to sense a threat to their wellbeing.  

Blogger Damon said... 10:06 pm

Is it designed by the people for the Italian phone monopolist Idiota Telefonica?  

Anonymous Anonymous said... 11:59 am

looks like ireland to me. I love burkas. Nothing wrong with them if they can hide your ugly face  

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